YouTube Training

A one-day, in-person YouTube training workshop in Greater Manchester

If you want to understand how to use the YouTube platform, increase the views your videos receive, attract more subscribers and ultimately generate more revenue… then our one-day intensive YouTube training workshop is just what you need.

Whether you’re a small video creator, an influencer, an agency or part of marketing team for a big brand, this workshop can give you the ultimate head start, so you can create content with confidence knowing that you’re making the right decisions. Filled with practical information, you can start implementing what you learn straight away to grow your channels.

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Meet your trainer

Falkon co-founder Luke Sherran has been working professionally with the YouTube platform since 2016. In that time, his own personal YouTube channel has grown over 130,000 subscribers, and gained nearly quarter of a billion views while becoming accredited in YouTube channel growth.

He’s consulted for small YouTubers through to house-hold brands on their video marketing strategies, produced content for channels such as Semrush and CIMSPA, and spoken at events such as VidSummit Worldwide and BrightonSEO. He’s also provided training workshops since 2018, teaching in-house marketing teams how to utilise and grow their YouTube channels.

Luke’s introduction video to VidSummit Worldwide

About the workshop

The workshop is an in-person event, held in a town called Altrincham in South Manchester. This workshop is designed for a beginner to intermediate level video creator/marketer, to provide a full understanding of how YouTube works and how you can best utilise the platform for you or your business. 

There is a lot of information to go through within the time we have. We’re condensing years of research, experience and strategies into a short time period, so it is intensive, but at the end of it you should feel confident about how to create content that gets more views, more subscribers and makes more money or sales

You don’t need a YouTube channel to join this workshop; but those that already have a channel and have experience uploading and managing their content will get a lot more out of it.


Module overview

Below is an overview of the structure and key timings of the day. Note that these are subject to change; the YouTube platform is fast moving, and we’re constantly adding/editing/improving the workshop content with every new update. We may update or restructure the workshop as needed, but the timings will remain constant.

Workshop overview
9:00am arrival - Tea, coffee and introduction
Session 1 - 9:30am - 11:00am
A brief history
Understanding the algorithm
Traffic sources on YouTube
The key metrics to understand
How videos “go viral”
Defining your audience
Channel optimisation
Coffee break - 11:00am - 1:00pm
Session 2 - 11:30am - 12:00pm
How to optimise your thumbnails
Optimising your content
Structuring video content for YouTube
Creating Shorts
Shorts vs long form content
Publishing best practices
Strategic launch plan
Lunch - 1:00pm - 2:00pm
Session 3 - 2:00pm - 4:00pm
Tools of the trade
Community features
How to benefit from AI
Understanding analytics
Making data driven decisions
Ad Revenue
How to make money with YouTube

Location & date

The next workshop takes place at 9am on Friday 5th May 2023 at the WorkSmart Hub at 6 Garden Place, Victoria Street, Altrincham, WA14 1ET. Based near the town center, it’s about a 5 minute walk from Altrincham Train/Tram/Bus station. Altrincham is a town based in Trafford, in Greater Manchester.

If you’re driving you can park close by at the Stamford Quarter using post code WA14 1RH, and all-day parking costs £10.

What previous attendees have said...


Below are the most frequently asked questions about the workshop. If you still have questions, contact us and we’ll be happy to answer any questions you may have.

Who is this workshop for?

This workshop is for anyone that wants to learn about the YouTube platform, and ultimately increase the amount of views, subscribers and revenue they make. From individual video creators and influencers, to agencies or marketers part of team at a big brand... all can benefit from the content in this workshop.

Do I need a lot of experience for this workshop?

It's not necessary - we have had attendees join the workshop prior to starting their channel. That said, the more experience you have, the more questions you're likely to ask, and the more benefit you'll get from the day.

Can this be done online?

At this time we're only offering this as an in-person workshop. We may decide to offer this online in the future.

How many people will be in attendance?

It depends on the venue and the popularity. We try and keep the workshops relatively small in size so we can deliver a lot of value to each attendee. Typically there may be between 5 and 10 people in total at each workshop.

What will I need on the day?

You don't necessarily need anything, but we would recommend you bring something to be able to make notes such as laptop or notepad/pen and paper. Although refreshments and food are provided, some people choose to bring their own water too.

Do I need to take notes?

We recommend that you do, but you don't have too. At the end of the workshop we will provide you with a digital copy of the presentation files.

Will food and drink be provided?

Yes! Tea, coffee and filtered water will be available throughout the day. At lunch time, a buffet will be provided which will include a mix of sandwiches, wraps, savory food and snacks and some sweets. If you have any dietary restrictions, please let us know during the sign up process when prompted and we will try to cater to your needs.

Do you provide in-house training on location?

Yes, we quite often travel to businesses to provide training workshops for their in-house marketing and creative teams. For more information on this, please contact us at

What is your cancellation policy?

We understand that you may need to cancel the workshop, so we offer a no questions asked, full refund up to 48 hours before the event. After that time we cannot offer any refunds


There are a limited number of spaces for this workshop. If there is still availability, click the date on the calendar below and follow the steps to complete your booking.

Get notified about future workshops

Can’t make the date for this one? Perhaps there are no places left? Don’t worry, we’re planning on hosting a number of workshops throughout the year. Sign up to our YouTube Training mailing list below to get notified about future workshops as we release the dates.

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