Video has always been the gold standard for advertising, but for most companies the costs for production and airtime were too prohibitive. But now, thanks to cheaper production costs and online platforms like YouTube, Facebook, Instagram and TikTok, video marketing can be the smartest way to reach your audience.
Video content engages and appeals to your demographic like no other medium, attracting new clients, customers and sales.
The biggest mistake we still see is when companies upload a video without any planning or strategy, and they’re surprised when they get the tumbleweed effect… little to no views or engagement.
We make sure that your video marketing content is created specifically for your audience, published on the right platform, at the right time, in the right way, with the right strategy.
Before filming even begins, we’re already thinking about how to utilise and repurpose your video content across all the different social media platforms in all the different formats; maximising the reach and of your content.
Cross platform video production and supporting content are all necessary for a successful video campaign, whether your primary goal is awareness, education, sentiment or conversions we understand the way each platform uses video and which audiences will engage best with your brand.
Video marketing doesn’t just mean creating highly produced, filmed and edited content. It could be an animation, a YouTube Short, an Instagram Reel or a TikTok video filmed on a phone. We help you discover what resonates best for your audience and your customers.
Although we’re more than happy to run your campaigns for you, it’s always better if you understand why we make certain decisions, and you have ownership over your video strategies. We train individuals and in-house marketing teams how to use platforms like YouTube for their business. You can find out more about this from on our YouTube Training page.
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