We are thrilled to announce that Falkon Digital’s MD, Luke Sherran, has been invited to speak at the upcoming B2B Content Live event in Belfast this October.

Joining a world-class roster of marketing authorities, Luke will be sharing his expertise on how B2B businesses can move beyond “vanity metrics” and turn YouTube into a genuine engine for leads, sales, and revenue.

Why YouTube for B2B?

Many businesses still view YouTube as a place to host “about us” videos or recorded Zoom calls. At Falkon Digital, we’ve proven that when approached as a high-intent search engine, YouTube can drastically shorten the B2B sales cycle.

In his session, Luke will break down the exact framework we use to help our clients build authority and drive measurable ROI through video strategy.

A Sneak Peek: Luke & Louise Live

To give you a taste of what to expect in Belfast, Luke recently joined event organiser Louise Brogan for a live stream. They discussed why YouTube is a serious lead-generation channel that most B2B companies are currently overlooking.

Event Details: B2B Content Live 2026

Hosted by B2B content strategist Louise Brogan, this event is specifically designed for marketers and business owners who want practical, actionable tactics they can implement immediately.

• When: 08 October 2026 (8:00 am – 5:00 pm)
• Where: Assembly Buildings Conference Centre, Belfast
• The Vibe: A full day of high-level learning, networking, and expert keynotes (plus a proper Belfast lunch!).

The All-Star Lineup

Alongside Luke, you’ll have the chance to learn from some of the best in the business:

• Chris Brogan: 10-time author and global keynote legend.
• Jess Lorimer: The “Selling to Corporate” expert.
• Mike Russell: Demystifying AI and tech for creators.
• Caroline O’Neill: Founder of the Digg Podcast.
• Minal Patel: The queen of approachable email marketing.
• Martin Huntbach & Lyndsay Cambridge: The duo behind Content Fortress.

Grab Your Early Bird Ticket

If you want to see Luke speak in person and level up your marketing for 2027 and beyond, now is the time to book.

Early Bird tickets are currently £225 (regular price £475). This is a limited-time offer, so we recommend moving fast to secure your spot in the room.

Book your tickets on the official event page here