Falkon MD Luke Sherran speaking at TubeFest, Dublin in 2025

Falkon MD Luke Sherran is speaking at TubeFest - Europe's Number 1 Video Marketing Festival, designed for entrepreneurs, business owners and creators who want to improve their video marketing skills.

TubeFest is Europe’s Number 1 Video Marketing Festival, designed for entrepreneurs, business owners and creators who want to improve their video marketing skills. It offers a pitch-free, immersive event with world-class speakers, along with some amazing networking opportunities.

In 2025, Tubefest will be held in the city of Dublin on 25th April, and once again promises to deliver a fantastic experience for attendees with a great line-up of speakers, including Falkon Digital MD Luke Sherran.

At this event, Luke will be revealing how you can make 5-figures per month in Ad Revenue using YouTube Shorts. Yes, you read that right – Ad Revenue. Many creators are realising that they can secure some impressive brand deals with businesses when they’re getting a lot of reach, but historically the Ad Revenue for short-form content has always been contextually low.

Shorts and Ad Revenue

Ad revenue should always be viewed as the “cherry on top of the cake” in terms of earning potential on platforms like YouTube when you have grown a big audience. But one great thing about Ad revenue is that it can be consistent, and gets paid automatically into your account at the end of each month. It can feel like a second salary.

After the Shorts fund, creators could earn revenue on their Shorts content just like long-form videos. But whereas long form videos can make anywhere between £1 and £80 per 1,000 views, Shorts offered just a fraction of that at around £0.01 to £0.03 per 1,000 views.

Things have improved, with many creators now earning between £0.11 and £0.15 per 1,000 views. Although it’s still a fraction of long form content earnings, it’s balanced out by the amount of views that Shorts can get, which can be 10-20x more on average.

But this is where things get really interesting. Luke is going to be sharing the method he uses to earn even higher RPMs (revenue per mille), that help him generate 5 figures from Shorts every single month. It’s definitely not something you’re going to want to miss.

TubeFest tickets

TubeFest tickets are available now with some early bird discount. Buy them here: TubeFest Tickets

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