News, views and digital insights

Video Marketing
Luke Sherran

YouTube Thumbnail Analysis: The Punisher (2026)

The new Punisher Trailer has been released for the upcoming series for 2026, and every movie trailer channel on YouTube will publish the same content, at the same time. But one channel will get the lion’s share of the views, and it isn’t down to luck, but strategic packaging.

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Video Marketing
Luke Sherran

How to maximise your video conversions

Video is a very powerful tool for generating leads, conversions and sales for businesses. But most get a crucial aspect of their video content wrong, which really reduces the conversion rates. Find out how to make your videos convert better!

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Video Marketing
Sadie Sherran

3-Minute Shorts Videos Coming October 15th  

YouTube is following in the footsteps of TikTok and Instagram and allowing longer videos in its Shorts feed. From October 15th you will be able to upload ‘Shorts’ to YouTube that are up to 3 minutes long (previously capped at 59 seconds). 

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