News, views and digital insights
Raise Your Visibility Live: How Small Businesses Can Crush Sales on YouTube with a Small Audience
Business owners are often guilty of looking at creator channels, seeing the huge audiences and millions of views, and it makes YouTube feel like a world where businesses don’t belong. But you don’t need a massive channel or viral hits to crush sales on YouTube…
CASE STUDY: How a Regional Travel Operator Outperformed National Brands in Generative AI Search
How we helped a regional travel company out perform national and international companies in LLMs using SEO and GEO
The YouTube SEO Strategy That Generated 20% Revenue Growth
Stop keyword stuffing. Discover the exact YouTube SEO strategy and free data frameworks that turned one retailer’s channel into a 20% revenue growth machine.
YouTube Thumbnail Analysis: The Punisher (2026)
The new Punisher Trailer has been released for the upcoming series for 2026, and every movie trailer channel on YouTube will publish the same content, at the same time. But one channel will get the lion’s share of the views, and it isn’t down to luck, but strategic packaging.
Falkon’s Luke Sherran Joins All-Star Speaker Lineup at B2B Content Live in Belfast
Falkon Digital MD Luke Sherran is flying over to Belfast to join an All-Star speaker lineup at the upcoming B2B Content Live Event, to talk about how businesses can use YouTube to get more leads, sales and revenue.
YouTube’s 2026 Strategy to Combat AI Slop
YouTube’s 2026 strategy is a dual-track approach. They are making AI tools accessible to everyone while punishing those who use them to bypass the “human” element of storytelling.
Does video content repurposing still work in 2026, across YouTube, Instagram and TikTok?
We analysed 10 videos to see if video content repurposing is still a viable growth strategy. Discover the data behind cross-platform performance and the 62% view increase you might be missing out on.
Steven Bartlett’s First Guest: Why Top Agency Founder Mark Stringer is Going “All In” on Video
Before the sold-out stadium tours, the millions of subscribers, and the high-end cinematic production, Steven Bartlett’s “The Diary of a CEO” podcast, was just a microphone in a room.