
CASE STUDY: How a Regional Travel Operator Outperformed National Brands in Generative AI Search
How we helped a regional travel company out perform national and international companies in LLMs using SEO and GEO

How we helped a regional travel company out perform national and international companies in LLMs using SEO and GEO

YouTube’s 2026 strategy is a dual-track approach. They are making AI tools accessible to everyone while punishing those who use them to bypass the “human” element of storytelling.

If you are still allocating your marketing budget based on the idea that social media is a place where friends connect and communities debate, you are planning for 2014, not 2026.

YouTube is following in the footsteps of TikTok and Instagram and allowing longer videos in its Shorts feed. From October 15th you will be able to upload ‘Shorts’ to YouTube that are up to 3 minutes long (previously capped at 59 seconds).

YouTube is great for exposure but many brands struggle to use it for direct sales, now Shopify and YouTube integration makes that so much easier!
We look at some of the most effective strategies top brands are using to connect with their audiences, and achieve their marketing goals.

We joined the SEO Agency Rollercoaster podcast with Agency Growth expert Chris Simmance, & SE Ranking’s Andrew Zarudnyi to talk about agency growth and YouTube SEO