Business owners are often guilty of looking at creator channels, seeing the huge audiences and millions of views, and it makes YouTube feel like a world where businesses don’t belong. But you don’t need a massive channel or viral hits to crush sales on YouTube…
The new Punisher Trailer has been released for the upcoming series for 2026, and every movie trailer channel on YouTube will publish the same content, at the same time. But one channel will get the lion’s share of the views, and it isn’t down to luck, but strategic packaging.
We analysed 10 videos to see if video content repurposing is still a viable growth strategy. Discover the data behind cross-platform performance and the 62% view increase you might be missing out on.
Before the sold-out stadium tours, the millions of subscribers, and the high-end cinematic production, Steven Bartlett’s “The Diary of a CEO” podcast, was just a microphone in a room.
In Episode 4 of The Video Marketing Podcast, Luke Sherran is joined by Jack Leigh of Eight Engines, to talk about how businesses can make videos that their customers actually want to watch,
Luke Sherran sits down with Michael L. Roberts – vocal coach, screenwriter, music director and behind-the-scenes creative on projects like Rocketman, Belfast, Death on the Nile, and House of the Dragon, to talk about how to improve your on-camera presence.
Video is a very powerful tool for generating leads, conversions and sales for businesses. But most get a crucial aspect of their video content wrong, which really reduces the conversion rates. Find out how to make your videos convert better!
Video marketing is one of the most effective tools businesses can use to connect with their audiences. But poor quality video can trigger subconscious red flags, that not only make them scroll past your content, but leave a lasting negative perception.
I attempted the “28 days of YouTube Shorts challenge” (and failed). But I still generated over 62M views on YouTube from my content, and over 76M across YouTube, TikTok and Instagram. Find out how I did it and what I learned from the challenge.
Capturing professional video content requires investment. But there are some simple approaches to making it as cost effective as possible, while also maximising the value of your filming sessions.
